The Six Kay Beauty Products To Add To Your Basket ASAP

Best Kay Beauty products | Space NK
Founded by Bollywood icon Katrina Kaif, Kay Beauty is the inclusive makeup brand that everyone is talking about right now. Each and every formula has been designed for long-lasting wear and is jam-packed with nourishing skin ingredients – or ‘kare’ ingredients as the brand says.

“Kay Beauty celebrates the transformative power of beauty, encouraging self-expression and empowering people to feel confident in their own unique identity,” Katrina Kaif tells us. “The brand grew from my personal journey, both as an actor and as someone who wanted to build a space where beauty feels approachable rather than intimidating - a space that inspires self-expression and where individuality is embraced.”

“We’re excited to share our skin-loving, high-performance formulas, and to continue championing inclusivity and the message at the heart of our brand: #ItsKayToBeYou and #MakeupThatKares,” she adds.

There are a lot of Kay Beauty products so to give you a place to start, we’ve listed the six formulas we absolutely adore.

The Best Kay Beauty Products

01

Kay Beauty

24H Kajal, N/A

This might be the best eyeliner we’ve ever tried. The jet-black formula glides on without any drag and you have a short amount of time to blend and soften the lines if you want. Then, the 24hr Kajal sets and it is fade- and smudge-proof until you take it off.

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02

Kay Beauty

Hydrating Foundation, N/A

There’s a reason Kay Beauty’s Hydrating Foundation is a bestseller – the multitasking formula gives skin a dreamy veil of coverage that can be built up. With a lightweight texture, it’s easy to apply and blend for a seamless finish. Available in 20 shades, this foundation caters to all South Asian skin tones and under tones.

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03

Kay Beauty

Hydrating Lip Oil, N/A

Lip oils are having quite a moment and Kay Beauty’s formula is absolutely worth seeking out. With nourishing ingredients like chamomile and Kakadu plum oils, the Hydrating Lip Oil acts as a moisturising treatment while also giving lips a gorgeous sheer glow. You can also use it overnight if your lips are feeling particularly dry!

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04

Kay Beauty

Hydra Creme Lipstick, N/A

With ‘Kare’ ingredients including hyaluronic acid and Moroccan argan oil, Kay Beauty’s Hydra Crème Lipstick is as nourishing as a lip balm but provides impressive colour payoff.

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05

Kay Beauty

EyeKanvas Discover Eyeshadow Palette, N/A

The combination of metallic, glitter and matte finishes ensure the EyeKanvas Discover Eyeshadow Palettes are as versatile as possible. What we love most is how creamy the eyeshadows feel and how seamlessly they blend together. Never before has achieving a smoky eye been so easy.

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06

Kay Beauty

Illuminating Liquid Luminizer, N/A

Kay Beauty’s Illuminating Liquid Luminizer is available is three very flattering shades – Rose, Champagne and Sparkling. If you’re not a fan of glitter finishes, you’ll enjoy the pearlescent effect of this formula. Press onto your cheek and brow bones where the light naturally hits for a boost of radiance.

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Posted: Wednesday, 03 September 2025

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