JVN Hair Is For Everyone
“For me, as a founder and a person, inclusivity has been extremely important throughout my life and career. It’s a matter of how you make people feel included,” Jonathan tells us. “I had to work really hard to make myself feel included because of traditional gender norms and beauty expectations.”
“My goal with JVN is, and always will be, to make sure everyone feels welcome to play with their hair, connect with their sense of self, and improve their relationship with themselves through their hair. Our mission at JVN is to come as you are, knowing that our worth isn’t based on how we look but on what we do for ourselves and others, and improving our relationships through beauty,” he says.
There’s No Greenwashing Here
“Sustainability has always been a concern of mine. Understanding how ingredients are sourced and formulas are really important because they interact with your body every day,” says Jonathan. “Hemisqualane comes from sugarcane and is sustainably sourced. Squalane is usually sourced from sharks, but we have a plant-based alternative. Hemisqualane is not only super effective, but it doesn’t accumulate in our water sources like silicones do.”
It's not just the formulas he’s focused on either: “we also use aluminium and glass packaging to reduce the amount of plastic that goes into our environment and landfills.” Don’t forget, you can recycle your empties via Handle.
Jonathan’s Top Tip For Cleaning Up Your Routine
“One place to start would be to look at refillable soap and body wash options or glass bottles. JVN is great for haircare because there’s less plastic in the packaging. Also, by choosing silicone free formulas, you’re choosing cleaner ingredients for the earth and your body,” he says.
A Sneak Peek Into JVN’s Grooming Routine
“In the morning, I shower and then I touch up my beard if it needs it. For skincare, I do my full Biossance routine, my current faves include Biossance Squalane + Copper Peptide Rapid Plumping Serum, £ 52,00, Biossance Squalane + Marine Algae Eye Cream, £ 42,00 and Biossance Squalane + Omega Repair Cream, £ 45,00,” he says.
“On my hair, I use JVN shampoo and conditioner, the ones I use depend on what I’m style looking for. For example, if I want volume, I JVN Hair Embody Daily Volumizing Shampoo, £ 18,00 and the matching conditioner. After I get out, I apply JVN Hair Complete Instant Recovery Serum, £ 25,00 and JVN Hair Complete Air Dry Cream, £ 7,00, then diffuse with my hairdryer. In the winter, the air is drier, so I’ll switch in JVN Hair Nurture Deep Moisture Mask, £ 21,00 and use JVN Hair Complete Pre-wash Scalp Oil, £ 25,00 more because I’m wearing hats, so I need to protect my hair and scalp.