The Reinvention Of Rose Scents And Other Classics

Classic fragrance notes | Space NK
From wrinkle-smoothing, jowl-lifting gadgets to the new-gen, featherlight foundation pigments, the beauty industry is all about breaking new ground with its latest launches. Brands and experts like to be seen to be moving forwards and using the newest ingredients and discoveries.

Fragrance is no exception to the rule and over the years perfumers have been busy using the latest notes to create scents that intrigue and excite us. Salted caramel gave gourmand perfume fans something smooth and sweet, while yuzu ticked the box for those of us who like fresh, zesty scents.

Unlike the other beauty categories, fragrance is rooted in nostalgia though. “Most of us have that one person from our past who left an impression on us scent-wise,” says Sam Wonder, fragrance content creator and expert behind My World Of Fragrance. “Usually it was a bold rose, amber or musk-wearing personality who could fill a room with their scent.”

Our Seasonal Buyer, Georgina Milner agrees with Sam’s sentiment: “It’s not uncommon for customers to gravitate to the same types of scent they grew up around with family members.” While we all want the latest, ground-breaking technology, we also crave the good old days and 2025 seems to be the year where we’ll see perfumers fusing old with the new when it comes to fragrance notes.

Wait, what are fragrance notes?

Fragrance notes are the equivalent of ingredients in skincare. The majority of perfumes have a combination of top notes which you smell instantly upon spraying, heart or middle notes, and base notes which tend to come through once the scent has dried and settled. The combination of top, middle and base notes come together to create your fragrance.

There are natural and synthetic fragrance notes and most scents use a combination of both.

Revisiting the classics

Rose, musk, Oud and vanilla are just a few of the classic perfume notes that have been taking centre stage recently. “The return of these fragrance notes speaks to the rising interest from Gen Z in niche fine perfumery from heritage European houses and more obscure perfumers,” explains Lisa Payne, Head of Beauty at trend forecaster, Stylus. [copy]“What we see resonating most strongly is the combination of classic notes like rose or oud with more contemporary and surprising ones, such as saffron, rice, strawberry or cherry. They’re giving the old guard new life so to speak,” says Lisa.

Return of the rose

Rose is probably one of the most common fragrance notes. It’s romantic, it’s whimsical and it’s been reinvented hundreds, if not thousands, of times over the years. In the past decade, perfumers have worked hard to dust off the powdery connotations and freshen it up.

If light and airy perfumes are your vibe, try D.S. & DURGA Rose Atlantic, £155.00 – it’s fresh yet salty. Tom Ford proves that rose scents can be spicy with Tom Ford Rose Prick Eau De Parfum, £290.00 and those who want to make a statement with rose should look to the new PHLUR Rose Whip Eau De Parfum, £32.00. The fruity floral notes of blackcurrant and rose are blended with warming amber and musk.

Modern ‘musketeers’

Like rose, musks have had a reputation for being quite dated in scents. Remember The Body Shop’s White Musk? The tide is changing. “I personally adore musks and love that they’re having a moment,” says Bee Shapiro, founder of Ellis Brooklyn. “There are so many different types and for me, they always reference bare skin which is most sensual thing in perfumery.”

Skin scents usually always contain musk. What are skin scents? Perfumes that are designed to enhance your natural scent. DedCool Xtra Milk Eau De Parfum, £24.00, Glossier You Eau de Parfum, £32.00 and D.S. & DURGA I Don’t Know What, £155.00 are three of the most popular skin scents right now. The beauty of skin scents is that they can be layered with other perfumes to create a truly bespoke fragrance.

Authentic Vanillas

Vanilla is the ultimate gourmand note and with foodie fragrances booming right now, it’s no surprise that the sweet scent is having its own moment. There are plenty of gourmand perfumes that really are good enough to eat, but Juliette Has A Gun Miami Shake Eau de Parfum, £25.00 is one of our favourites to date. The fruity strawberry notes and smooth whipped cream are blended with a base of vanilla for fun, mood-boosting scent.

Kilian Paris Angels’ Share Eau de Parfum, £37.00 also utilises vanilla as a base note along with praline and sandalwood to offer a creamy, soft sweetness, while Maison Margiela Afternoon Delight Eau de Toilette, £62.00 swaps praline for madeleine accord for a sweet treat.

Read More

The Best Fruity Perfumes to Boost Your Mood
The Best Floral Perfumes for Spring
The Best Body Mists
The Best Woody Fragrances
Posted: Monday, 31 March 2025

More From Inside Space

Alina Roytberg SPACE SESSIONS

Alina Roytberg

Read Now
Vampy Makeup For A Chic Halloween MOST WANTED

Vampy Makeup For A Chic Halloween

Read Now