These Beauty Formulas Have Our Buyers' Seal Of Approval
The Best New Beauty Products For January 2026
Sunday Riley
CEO 15% Vitamin C Brightening Serum, £70.00"The C.E.O Serum always has a spot in my routine. It’s iconic for a reason, and I really notice a difference in my dark spots and overall radiance when I use it consistently." - Rebecca, Skincare Buyer
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Sol de Janeiro
Cheirosa 91 Perfume Mist, £25.00"I am never without a Sol de Janeiro body mist; I keep one in every bag. I love a rose scent so was counting down to try this sun-kissed twist. The passionfruit gives it this juicy brightness, and the caramel notes wrap everything in warmth. So addictive!" - Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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Rare Beauty
Warm Wishes Effortless Bronzer Stick, £27.00"This is one of our bestselling cream bronzers and for good reason. All you need to do is swipe the formula just below your cheekbones and across your nose and you’re left with a gorgeous, radiant glow." – Sam, Senior Makeup Buyer – Sam, Senior Makeup Buyer.
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Color Wow
Insta-WOW Advanced Dry Shampoo, £26.50"I’ve been using this dry shampoo throughout December and intend to use it for New Year’s Eve. Not only does it give my hair a quick refresh, it also gives it a boost of volume." - Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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Allies of Skin
Multi Peptides & Growth Factors Advanced Lifting Serum, £47.00"I’m absolutely bringing this Allies of Skin serum into 2026 with me. It helps improve your skin’s elasticity and firmness over time, evens your skin tone and supports your skin barrier without adding a hundred extra steps to your routine.” - Rebecca, Skincare Buyer
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Creed
Oud Zarian, £350.00"If you’re looking to up your fragrance game in 2026, this is an incredible scent to start with. Infused with an 80-year-aged oud, frankincense and patchouli, this perfume is guaranteed to turn heads." – Abigail, Junior Buyer, Fragrance.
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