Keep Your Skin Hydrated
Undeniably one of the best ways to prevent your tan from fading is to keep your skin hydrated. “It is the answer to a healthy and long-lasting tan,” says Tan-Luxe’s founder Marc Elrick. This should be the case for both a natural and fake tan. Dry skin often results in your natural tan peeling, while it can leave your self-tan looking patchy. Be sure to moisturise your skin both morning and night to prevent this.
“Look for a hyaluronic acid-based body moisturiser like my Amanda Harrington Ultimate Body Miracle Moisture Cream, ¥246,” advises tanning expert Amanda Harrington. It works wonders for keeping your skin hydrated, supple and radiant. You could also try Caudalie Nourishing Body Lotion, ¥158. “Always drink plenty of water too as this will really help to keep your skin hydrated from within,” adds Emily Lansley, tanning expert at Nichola Joss Clinics.
Consider The Ingredients You’re Using
This is particularly important if you regularly fake tan as generally speaking active ingredients don’t sit well with tanning agents. “Retinol and enzymatic skincare products can accelerate the fade time of your tan on both your face and body,” says Amanda. This is because they encourage cell turnover and therefore dissolve fake tan. That’s not to say you have to give up your active ingredients. Instead, switch to a gradual tanner.
Gradual tanning products help to prevent patches and keep things looking even. “Incorporating a gradual level self-tanner into your routine will give your skin a welcome boost – especially if you’ve just exfoliated,” says Marc. Try the Tan-Luxe Super Glow Body Hyaluronic Self-Tan Serum, ¥308. It is ideal for daily use thanks to the innovative formula, which contains the perfect level of gradual glow with hyaluronic acid and other superfood ingredients for a natural finish. It’s also handy for topping up a natural tan.
Don’t Skip Exfoliation
Although you may be tempted to skip this step, Emily recommends that you keep exfoliating: “dead skin cells can make your skin look dull and less glowy, so be gentle but keep it up.” For the body, we love both Goldfaden Md Doctor's Body Scrub, ¥660 and Sol de Janeiro Bum Bum Body Scrub, ¥343. For your face, you can’t go wrong with, Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, ¥88 which is gentle enough for even the most sensitive of skin.
Try A Glow-Boosting Primer
Whether you want to enhance your tan or simply boost your glow, makeup artist, Cher Webb swears by a good primer. “If your base is looking or feeling a little dry or heavy on the skin, try adding something like the Nars Tinted Glow Booster, ¥246 under your foundation. It instantly brightens and gives a great glow from within,” she says.
Or Mix A Highlighter In To Your Foundation
Cher also recommends mixing liquid highlighters or bronzers into your foundation. “Liquid highlights tend to look more natural on the skin as they mimic a natural glow,” she says. “I always tend to use these on my clients in the winter months as they work in harmony with your base. I love Becca Ignite Liquified Light Highlighter in Acceptance 45ml, ¥282 on the higher parts of your face or even mixed into foundation.”
Bronzers Aren’t Just For Summer
Whilst we’re all likely to use a bronzer throughout the summer, don’t switch it out of your makeup bag as autumn arrives. They are the easiest and quickest ways to warm up a sallow complexion. “Bronzers should be your best friend all year round as they wake up your skin and give it an instant boost,” says Cher.
Her top tip is to apply bronzer where the sun would hit. “Visualise the number three shape and start at the hair line with a big brush. Sweep around and down under the cheekbone and along your jaw line.
“Always take your bronzer down your neck and across any skin on show for a natural look. Anything left on your brush can be brushed over your eyelids,” adds Cher. You can also try liquid bronzers for adding a deeper colour all over, which is great if your face is a slightly different colour to your body. Liquid formulas are also particularly good if you’re wary of fake tan.