The Beauty Buys The Team Are Obsessed With This Week

Best New Beauty Launches May 2026
As we gear up to enjoy another glorious bank holiday weekend, our buyers want to keep you in the know of their favourite products. We've rounded up Phlur's latest sun-drenched scents, a mask innovation from Biodance and icons from Victoria Beckham Beauty, Sol De Janeiro and more.

Best New Products For May 2026

01

BIODANCE

Pore Perfecting Collagen Peptide Serum, £23.00

“This K-beauty serum from Biodance is my new go-to to boost hydration and elasticity. The silky formula is packed with ultra-low molecular collagen water that actually absorbs, leaving your skin supple and smooth." – Rebecca, Skincare Buyer

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02

Victoria Beckham Beauty

Posh Gloss, £31.00

“This is everything you'd want from a lip gloss. It leaves a glassy, non-sticky finish and feels genuinely hydrating on the lips. Plus, true to Victoria Beckham Beauty, the shades feel polished, flattering and effortlessly wearable.” – Sam, Senior Makeup Buyer

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03

PHLUR

Paradise Nectar Hair and Body Mist, £26.00

"Phlur is one of my stand out fragrance brands and these new mists are perfect to refresh with throughout the day. Paradise Nectar brings a tropical twist to fresh florals in coastal gardens while Island Swim blends citrus, coconut and sandalwood to capture an island's salty waves." – Abigail, Junior Buyer, Fragrance.

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04

Sol de Janeiro

Bum Bum Jet Set, £30.00

"The Bum Bum scent goes hand in hand with summer, and I am never without a Jet Set when I go away. Containing a shower gel-cream, body cream and mist, you get the ultimate post-sun nourishment and a long-lasting, layered fragrance that's so addictive." – Yasmin, Assistant Hair, Sun, Bath & Body Buyer.

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05

Living Proof

Perfect hair Day™ (PhD) Advanced Clean Dry Shampoo, £15.00

"This is quite possibly one of my favourite dry shampoos of all time! It gives the appearance of freshly washed hair and extends the life of your style while being gentle on the scalp. I can count on this product every time for soft and shiny hair with added volume." – Yasmin, Assistant Hair, Sun, Bath & Body Buyer.

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06

Sarah Chapman

Skinesis Overnight Facial, £25.00

“This award-winning overnight treatment is a non-negotiable for me. It helps improve your skin’s elasticity and firmness over time and gives a plump, healthy glow without adding hundreds of extra steps to your routine." - Abbie, Luxury Skincare Buyer

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