The Beauty Heroes Our Buyers Are Obsessing Over
Best New Products For October 2026
The Ordinary
Lacto-PDRN 4% + B9 Eye Cream, £8.70“PDRN is one of beauty’s biggest buzzwords right now, and let me tell you, it’s worth the hype. This vegan formula is designed to be applied on the lids and under eyes and works to smooth, tighten and lift the area." - Julie
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Salt & Stone
Santal & Vetiver Signature Trio, £37.00“Salt and stone’s body care is nothing short of incredible. This set contains a body wash, deodorant and mist with Santal Vetiver’s warm and woody fragrance. It’s to die for, but what I love most is how hydrating each formula is." - Nicole
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By Terry
Brightening CC Blush, £33.00“If you love liquid blush and highlighter, you’ll be obsessed with By Terry’s new brightening blush. Infused with skin-loving ingredients, it provides a healthy, radiant pop of colour in seconds. I’ve been wearing ‘Rose Rebel’." - Sam
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Ellis Brooklyn
PLUM TONIC Eau de Parfum, £126.00“I’m a massive fan of Ellis Brooklyn and this might just be my new favourite. Inspired by the thrill of New York nights, this sparkling blend of mandarin and sweet plum nectar is bright and smooth without being too sweet, thanks to its iris and amber base." - Lucy
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Living Proof
Perfect Hair Day Advanced Clean Dry Shampoo Frosted Fig, £27.00"I've always loved this dry shampoo as it refreshes oils and odour without making your hair feel dry and stiff. I'm looking forward to embracing autumn with this gorgeous fig and lily petal fragrance!" - Chloe
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Sarah Creal Beauty
Eyes Up Creamy Kajal Longwear Liner, £28.00"I am obsessed with Sarah Creal’s liners. Complete with a handy brush, you get just enough time to buff the pigment before it sets and stays all day. I’ve been using ‘Everyday Matte Bronze’ for some subtle definition!" - Sam
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READ MORE
• The Iconic YSL Beauty Formulas That Everyone Needs To Try• Six Of The Best Sarah Creal Products For Mature Skin • 10 Laura Mercier Products Your Makeup Bag Needs
