Aiming to break down unrealistic standards of perfection, Rare Beauty offers a curated selection of makeup...
Aiming to break down unrealistic standards of perfection, Rare Beauty offers a curated selection of makeup that’s been made to feel good in. From tinted moisturisers to the Rare Beauty blush, their carefully created line aims to redefine the meaning of beauty by offering products that embrace individuality.
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While the brand was only launched in 2020, their ethos was years in the making. First appearing on screen when she was just ten years old, Selena Gomez’s idea of beauty was moulded by filtered and photoshopped images that were in abundance as she was growing up. Now, through Rare Beauty, she’s on a mission to champion self-acceptance. The brand’s signature impact initiative, the Rare Impact Fund is committed to raising $100 million over ten years to expand access to mental health services and education to young people across the globe. We are contributing to this initiative with 1% of Rare Beauty sales on Space NK going to the Rare Impact Fund.
Who Is It For
Made for those of us who are keen to celebrate individuality, Rare Beauty doesn’t mask what makes us unique. Instead, the range features the weightless Rare Beauty foundation alongside playful colours for cheeks and lips, all designed to highlight makeup as something to be enjoyed.
Why Space NK Loves
More than a makeup line, Rare Beauty is underpinned by the relationship between impossible standards of perfection and mental health. As an advocate for mental wellbeing, Selena Gomez aims to create a space for open conversations about beauty, challenging unrealistic standards and promoting self-love. The team has been loving the Soft Pinch Liquid Blush for the perfect naturally-flushed look.