These Are The Launches Our Buyers Are Most Excited About
Working months ahead, our expert buying team have already tried and tested the newest beauty products and there are some that have caught their attention, alongside some old favourites. Our Senior Skincare Buyer Emily Montila, Junior Skincare Buyer Rebecca Herritty and Assistant Skincare Buyer Yasmin Ali have been busy road testing the latest formulas to keep skin feeling and looking its best throughout winter, while our Seasonal Assistant Buyer Imogen Sinfield has all your fragrance and haircare needs covered.
Keep scrolling to explore our buyers favourite new beauty products for February 2024…
Best New Product Launches For February
Malin + Goetz
Eucalyptus Smoothing Body Gel, £ 38,00“Malin + Goetz don’t release new products regularly so when they do, you know it’ll be good. The brand’s Eucalyptus Smoothing Body Gel is packed full of AHAs to gently exfoliate, eucalyptus to soothe and magnesium to rehydrate. I really love the gel texture as it absorbs quickly and leaves my skin feeling smooth and well taken care of. I think this will be a bestseller over the summer months.” – Yasmin
SHOP NOWSisley-Paris
Phyto-Teint Perfection, £ 80,00“Sisley-Paris might be best known for its luxury skincare line, but its makeup offering shouldn’t be overlooked, especially this new foundation. Infused with botanical extracts, this matte finish foundation blurs away pores and imperfections effortlessly and doesn’t look cakey.” – Emily
SHOP NOWBYOMA
Milky Moisture Cleanser, £ 13,99“When it comes to affordable skincare you can’t beat Byoma’s formulas. I’m so thrilled that the brand has launched a Milky Moisture Cleanser as it’s the perfect texture for those with dry or combination skin. With the help of ceramides, this gentle formula gives skin a deep cleanse without irritating the skin barrier.” – Yasmin
SHOP NOWK18 HAIR
Damage Shield Protective Conditioner, £ 39,00“K18's hair mask is our bestselling hair treatment, so I was very excited to try this conditioner. With a peptide complex to replace proteins lost during the shampoo stage, this formula helps to strengthen your hair and leave it with a gorgeous glossy finish.” – Imogen
SHOP NOWKate Somerville
KateCeuticals SuperCell Rejuvenation Serum, £ 84,00“Spring hasn’t quite sprung, but Kate Somerville’s new serum will help give your skin a plumper, smoother, fresher glow. The peptide-loaded formula is designed to help boost your skin’s natural regeneration process and soothe any inflammation. I love the dreamy rollerball applicator too.” – Emily
SHOP NOWVyrao
Sun Rae Eau De Parfum, £ 135,00“If you’re counting down the days to summer, this Vyrao fragrance is worth seeking out. With ginger, bergamot and lemon giving a fresh, citrusy burst and sandalwood, amber and musk providing some sun-soaked warmth in the dry-down, this scent gives you all the sunny vibes.” – Imogen
SHOP NOWD.S. & DURGA
I Don’t Know What, £ 70,00“We’re having quite the month on the seasonal desk and have launched not just one but two very exciting fragrance brands. Our second launch is D.S. and Durga which I’m thrilled about as I’ve been obsessed with the versatile, I Don’t Know What scent. You can wear it on its own or layer it under another favourite fragrance to create something truly bespoke.” – Imogen
SHOP NOWStarface
Hydro-Stars Pimple Patches + Compact, £ 12,00“Getting rid of blemishes couldn’t be more fun with Starface’s pimple patches. The hydrocolloid patches help to soak up excess oil and prevent bacteria for seeping in and exacerbating your blemish. I haven’t stepped out of the house with my Starface patches on yet, but plenty of my friends have so it’s only a matter of time!” – Rebecca
SHOP NOWSusanne Kaufmann
Face Oil, £ 65,00“This nourishing face oil helps to replenish and revive your skin with a luxury blend of natural oils. It’s the perfect remedy for dry, tired skin that’s feeling the brunt of the cold weather.” – Yasmin
SHOP NOWREAD MORE
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