Seven Products Our Buyers Are Kicking 2026 Off With
The Best New Beauty Products For January 2026
Summer Fridays
Cloud Dew Oil-Free Gel Cream Moisturizer, £45.00“I’ve been so excited for this reformulation to hit the shelves. It’s still as lightweight and refreshing as before, but now the formula is even gentler on younger skin, with added hydration from ingredients like hyaluronic acid, coconut water and cherry extract. It also now comes in a travel-friendly tube and it’s got a more affordable price tag. You’re going to love it." - Rebecca, Skincare Buyer
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Color Wow
Chris Appleton + Color Wow Money Masque, £13.00"I first tried this mask after a week of heavy heat styling left my hair looking dry and lifeless. I was impressed with how weightless it felt. It leaves no waxy residue, and you almost can’t feel it on the hair. The results really do speak for themselves - my hair looked shinier and healthier after just one use." - Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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Aesop
Eleos Aromatique Hand Balm, £27.00"The cold weather really takes its toll on my hands, and Aesop hand balms offer both instant softness and lasting relief for dryness. I particularly love this scent. The woody, herbaceous notes make using it double as a nice grounding moment of self-care." – Abigail, Junior Buyer, Fragrance.
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Joonbyrd
Daydreamer Body Serum, £13.50"I don’t know what I love more about this serum, the more-ish amber fragrance or how soft it makes my skin feel. I massage the oil-gel formula in for a few minutes every day, and I’m obsessed with how bright, bouncy and healthy my skin looks." - Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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Victoria Beckham Beauty
Satin Kajal Liner, £32.00"Anyone who’s already fallen for Victoria Beckham Beauty’s iconic liners will appreciate the launch of Cocoa Pavé. The new shade builds on the bestselling Cocoa by elevating the trending brown pigment with a soft, light-catching shimmer." – Sam, Senior Makeup Buyer – Sam, Senior Makeup Buyer.
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D.S. & DURGA
Cowgirl Grass, £155.00"If you like unusual scents that will draw in compliments, this D.S. & Durga fragrance is for you. It’s fresh yet earthy and warm, it really does bring the American West to life in bottle." – Abigail, Junior Buyer, Fragrance.
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Ouai
Scalp Serum, £50.00“I’ve been using this scalp serum for a few weeks now, and I can confirm it lives up to the hype. There’s noticeably less fallout when I brush or style my hair, my scalp feels calmer and less dry, and I’m even seeing new growth. Onto my second bottle I go!”" - Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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READ MORE
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