The Products Our Buyers Are Obsessed With
The Best New Beauty Products For February 2026
Ole Henriksen
Pout Preserve Peptide Lip Treatment, £17.00“Pout Preserve is my go-to lip balm formula, and the newest Sweet Macaron shade might be my favourite yet. It has the same peptide-infused formula in the most delicious scent and a flattering pink nude shade that looks good on everyone.” - Rebecca, Skincare Buyer
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Fenty Beauty
Wattamoment Gloss Bomb Lip Luminizer, £20.00“If you are discovering Fenty’s iconic Gloss Bomb Lip Luminizer for the first time, this limited-edition deep fuchsia hue shows it at its best. It wears so comfortably, delivering the ultimate high-shine finish, plus a confident pop of colour that will lift any look.” - Sam, Senior Makeup Buyer
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Fresh
Rose Deep Hydration Face Cream, £17.00“If you are seeking that healthy glow look, reach for this face cream to instantly hydrate, plump and prime. It delivers a dewy complexion that stays nourished for longer thanks to time-release hyaluronic acid molecules and damask rose.” - Rebecca, Skincare Buyer
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Nette NYC
Miss Figgy Candle, £64.00“Nette candles are a favourite of mine, and I love this one for the kitchen. Crisp fig leaf and zingy lime smells so fresh and inviting, while sandalwood adds warmth and comfort underneath.’’ – Abigail, Junior Buyer, Fragrance.
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AKT
The Deodorant Balm Sc.01 Orange Grove, £10.00“Deodorants have come a long way, and AKT’s have skin-loving, no-nasties ingredient lists, and were designed by West End performers to stop sweat patches. My favourite scent is the refreshing Mandarin and Neroli.” – Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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Dizziak
Hard Serum, £28.00“A slick back hair styling formula that doesn't damage my hair? Sign me up. Unlike other hair gels, this serum-infused formula doesn't break or damage my hair and deeply hydrates to reduce frizz both instantly and long-term.” – Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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Sarah Chapman
Skinesis Overnight Facial, £25.00“This is the first thing I reach for when my skin feels out of sorts. It has a nourishing serum-oil texture and is packed with brightening antioxidants, anti-inflammatory omega oils and firming vitamin A that help bring my skin back to life overnight.” - Rebecca, Skincare Buyer
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Virtue
Strength & Shield Leave In Conditioner, £38.00“If you add just one product to your haircare routine, make it this leave-in conditioner. I originally picked it up for detangling, but I was amazed at how it completely transformed hair's shine and softness.” – Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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Environ
Vita-Antioxidant AVST Moisturiser 1, £57.00“If vitamin A doesn’t always agree with your skin but you still want the results, try this moisturiser. It combines vitamins A and C to help brighten and renew your skin, but in a lightweight, hydrating base that helps minimise irritation as your skin adjusts.” - Rebecca, Skincare Buyer
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