Jamie Genevieve Reveals Her Top Concealer Tips

Vieve's New Skin Nova Concealer

“Skin Nova Concealer is the most buttery, melting texture similar to our best-selling Skin Nova Complexion Balm. It has a medium-buildable coverage that doesn’t compromise on finish. It stays lightweight and luminous, doesn’t settle into lines, is crease-proof for 12 hours and clinically proven to firm and brighten skin in 28 days. It’s the ultimate multitasker."

"I really wanted something that holds up throughout the day but still moves and looks like your own skin - that was most important. I also wanted to make sure that Skin Nova Concealer earned its place in the Skin Nova family. This franchise is all about glow and radiance, so it had to deliver on that front too - and it does!”

The Skincare Infused Formula

“It’s important to me that everything we create does not just deliver on its makeup promise but also works hard in the background to take care of skin - Skin Nova Concealer is full of skincare actives and ingredients that do just that. We have vegan collagen amino acids to firm and smooth skin, polyglutamic acid which boosts hydration and new to Skin Nova Concealer, we have Persian silk tree and holy herb extracts that help brighten, smooth and refresh the under-eye area.”

Be sure to prep

“Prep is extremely important,” says Jamie. “Not only is it important to protect your skin with SPF for sun protection, but also prepping your skin to get rid of any dead skin and hydrate your skin will ensure your makeup has the best look initially while helping your base last as long as possible,” she tells us. What prep products does she swear by? “hyaluronic acid and a gentle acid toner before makeup can ensure you have a really smooth base,” says Jamie. After that, some additional VIEVE products are a must in getting your makeup base prepped and primed, including VIEVE Skin Nova, £15.00.

Less Is More Application

"Firstly, you don’t need as much as you think. I like to put a little dot into the inner corner of the eye and a small swipe on the outer corner of the eye. When blended in, this gives the look of a more open, bright and lifted eye. Then I just dot anywhere I need the extra coverage which means I can keep my base super light.”

“I love using different tools for different reasons,” says Jamie. “I think the VIEVE brushes are my ultimate favourite when it comes to doing makeup on myself and other people. That said, sponges are really great when you want to push product into the skin for a seamless finish,” she suggests. “It’s also quite nice to run a sponge over your look even after you’ve used your fingers or brushes,” Jamie adds - a damp sponge is a great tip to get skin glowing, as we know.

How Much Can Concealer Impact Your Base?

"More than people give it credit for. A good concealer isn't about erasing anything - it's the difference between makeup that sits on top of your face and makeup that works with it. Get the concealer right and everything else - base, blush, glow - falls into place."

If you want our advice, the Sunset Blush Balm has been our go-to for a healthy flush since it arrived and we can't wait to see how it performs with the new concealer.

Highlight Your Assets

It wouldn't be a Vieve look without a healthy glow to finish off the look. “The best place to place highlighter is the high points of the face,” says Jamie. “I love to bring my highlight over my brow bone, cheekbones, bridge of the nose, and Cupid's bow,” she instructs.

“When you use a creamy or liquid highlighter like VIEVE Skin Dew, pat it out with your fingers to make skin look naturally glowy on the high points of the face,” Jamie adds. It’s her top tip for helping skin look like it glows from within as opposed to creating an obvious highlight sheen.

Who is Vieve made for?

"I don't think VIEVE has one style and that's the point. I've done hundreds of different looks over the years, and VIEVE was built the same way: as a brand for everyone. So the current 'style' really depends on who's using the product. Someone who wants glow, they've got it. Someone who wants something soft and barely-there, that's there too. We're not telling people who to be with their makeup - we're just making sure whatever look they're going for actually works when they do it. Our style is, create whatever you want, and let the product do its job."