6 Must-Have Makeup Buys From Jamie Genevieve's VIEVE line

6 Must-Have Makeup Buys From Jamie Genevieve's VIEVE line
When YouTuber Jamie Genevieve launched her own makeup line, VIEVE, in 2020, all hell broke loose – and rightly so. The Scottish beauty influencer and trained makeup artist had spent years building a community of millions of devoted followers across her social channels thanks to her high-impact yet perfectly attainable tutorials and her authentic, relatable content. Gradually, a signature Jamie Genevieve look was born – so when she announced she’d been working on VIEVE makeup, her loyal following ensured the first drops were complete sell-outs.

“The conversations I’ve had with customers, clients and my community have been invaluable to me,” explained Jamie when VIEVE first launched. “I believe that beauty and community go hand in hand, and that was the blueprint for VIEVE. It’s about asking people what they want, instead of telling them what they need.”

Why We Love VIEVE

From a range of oh-so-wearable matte lipsticks and lip liners to timeless eyeshadows in shimmery and matte finishes, VIEVE makeup is an inclusive and versatile line that encourages you to express yourself. What is most impressive, especially with the festive party season on the horizon, is the staying power of the formulas. The VIEVE Eye Wands, in particular, last all day without fading or creasing. Jamie Genevieve has clearly used her years of experience to create pro-level makeup that’s easy to use for everyone.

6 Of The Best VIEVE Makeup Products

01

Vieve

The Essential Palette, £45.00

Seven creamy mattes and three shimmers form this neutral yet heart-stopping VIEVE eyeshadow palette. Made to excite both professional makeup artists and beauty enthusiasts, these generously sized shadows ensure that no look is off limits. Whether you want to create a grown-up grunge look – one of Jamie’s signature looks – a classic smoky eye or simply add some warmth, dimension and definition, Jamie Genevieve’s palette is worth the investment.

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02

Vieve

The Edit Brush Set, £100.00

Every artist needs the right tools – and these 13 brushes are guaranteed to elevate and perfect your artwork. Presented in a super slick faux croc case, the super soft VIEVE makeup brushes are labelled according to their functions. We love how easily the synthetic bristles pick up just the right amount of product – be it creams, powders or liquids – and how they help us achieve that flawless finish.

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03

Vieve

Skin Dew, £19.00

If there’s one thing that’s never missing in one of Jamie Genevieve’s makeup tutorials, it’s that irresistibly dewy, lit-from-within glow. Jamie sees highlighter as jewellery for the face, so we knew she wouldn’t disappoint with her very own liquid highlighter. “I wanted to create a multitasking glow product that could deliver the look of glossy skin for that almost supernatural, yet beautifully radiant complexion in an instant,” she said. The glossy formula, which looks striking with a complete makeup look as well as on bare skin, features a golden, light-reflecting pigment that instantly delivers a healthy dew. Use it on cheeks, brow bones and cupid’s bow and prepare for the compliments to roll in.

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04

Vieve

Eye Wand, £21.00

These award-winning, ultra-creamy eye colour sticks provide a gorgeous pop of colour, warmth and depth in a matter of seconds. “I wanted creamy long-wear sticks in a range of modern, neutral and multi-tasking shades that could give you an easy expert eye in seconds, but that pros would love for their quality and versatility,” said Jamie. Indeed, these intensely pigmented matte and shimmery shades look beautiful worn on their own, used as base (they work in perfect sync with The Essential Eye Palette) or mixed and matched together. The shade Camel is a particular Space NK favourite – when speaking about it, our beauty editor simpy said, “It’ll change your life.”

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05

Vieve

Sunset Blush, £23.00

These VIEVE blushers, formulated with a barely noticeable yet key amount of shimmer, instantly lift the complexion. The colour payoff is thrilling, yet thankfully these powder formulas are easy to blend thanks to their finely milled pigments. The five peachy keen, coral, pink and deep shades (inspired by sunsets in Italy) have been made with every skin tone in mind and can even be used together for the ultimate sun-kissed glow.

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06

Vieve

Modern Matte Lipstick, £21.00

Modern Matte Lipsticks have Jamie’s makeup DNA imprinted all over them. No one does a nude, nineties-inspired lipstick like Jamie Genevieve, so it’s no surprise two of the most distinctive shades are VIEVE (a true beige nude) and Nineties (a cool brown). However, the shade range is so versatile and wearable that there is something for everyone amongst these long-lasting, non-drying lipsticks. Mix, match and even change the hues of the lipsticks with the super smooth Vieve Modern Lip Definer, £16.00.

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Read More

Cream vs Powder Blush
How to Choose the Right Lipstick for You
The Best No-Makeup Makeup Products
The Best Makeup Brushes
Posted: Thursday, 22 September 2022

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