The New-In Beauty Products To Have On Your Radar
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Over on suncare, we’re also raving about Ultra Violette’s skin-loving SPF which can survive even a sweaty commute or an intense workout. Or whatever your forte, you can also spot some exciting drops from Naturium, Milk and Oribe in this week’s new-in roundup. Read on to discover our latest beauty launches and the products our buyers are loving this summer.
Meet the Best Beauty Products for July 2025
NATURIUM
Urea 5% Body Serum, £24.00
“Since it’s officially skirt season, my legs need constant hydration. I’m loving Naturium’s new body serum as it delivers just that, while also supporting the skin barrier. Its non-greasy, milky formula (packed with urea and amino acids) means you can apply a generous amount all over and easily enjoy healthy, radiant skin all summer.” – Yasmin, Junior Hair, Bath & Bodycare Buyer

Milk Makeup
Balmade Electrolyte Lip Balm, £18.00
“Labelled ‘a sports drink for thirsty lips’, Milk’s ultra-hydrating tinted balm delivers a gorgeous, glossy wash of colour while eliminating dryness. It’s packed with magnesium, zinc and other electrolytes to really lock in moisture and better still, its angled applicator makes it that much easier to reapply while on the go.” – Lauren, Assistant Makeup Buyer

Dermalogica
Daily Microfoliant, £18.00
“Whether you’re looking to brighten a dull complexion, smooth texture or tackle dark spots, this all-bases-covered rice infused exfoliator is as gentle as it is effective. Last week, I incorporated it into my evening skincare routine and I’m already seeing impressive glow-giving results.” – Rebecca, Skincare Buyer

Creed
Aventus for Her Eau de Parfum, £165.00
“Nothing says fresh and feminine quite like Aventus’s green apple, rose and sandalwood blend. Equally uplifting and confidence-boosting, this earthy scent captures the essence of the modern woman – and it’s a beautifully airy option for daily wear.” – Helena, Senior Fragrance Buyer

Oribe
Flat Brush, £95.00
“In true Oribe fashion, the new 6-piece handmade brush range is just as luxurious as always, with a focus on hair health. For me, the Flat Brush is a real stand-out, for delivering the silkiest, most tangle-free finish, thanks to a pairing of delicate boar bristles and a soft, padded cushion.” – Georgie, Senior Hair, Bodycare and Suncare Buyer

Ultra Violette
Vibrant Screen, £32.00
“Australian brand Ultra Violette’s renowned SKINSCREEN range is a huge bestseller for us in suncare, and its latest addition is sure to follow suit. Enriched with antioxidants and aloe vera, its cooling gel texture promises to be sweat-, water- and sun-proof without a greasy feeling.” – Yasmin

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