These Are The Products Our Buyers Are Crushing On Right Now
Best New Products For April 2026
PHLUR
Beach Skin Shimmering Body Oil, £45.00“Just when you thought you had all the Phlur products you could ever need the brand unveils another essential. Meet the Beach Skin Shimmering Body Oil. The lightweight formula smells divine, it nourishes skin and it gives you a gorgeous summery shimmer.” – Abigail, Junior Buyer, Fragrance.
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Sol de Janeiro
Cheirosa 40 Jelly Balm Perfume, £25.00“With two bank holidays fast approaching and summer holidays just around the corner I wanted to throw the spotlight back onto Sol de Janeiro’s Jelly Balm Perfumes. They’re so compact, they’re ideal for handbags and hand luggage. My favourite is the jasmine infused Cheirosa ‘40.” – Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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Color Wow
Insta-WOW Advanced Dry Shampoo, £15.00“Dry shampoo is a haircare essential in my weekly routine. Ideal for not only pushing hair-wash day back, but also for helping to create texture and body. Color Wow’s formula is one of the best I’ve tried because it doesn’t leave your hair feeling gritty and the addition of olive leaf extract helps the nourish your scalp and tresses.” – Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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VIEVE
Silhouette Stick, £26.00“Jamie Genevieve has finally launched a cream contour stick and let me tell you, as someone who’s been using one for weeks, the Silhouette Stick does not disappoint. It’s creamy, blendable and adds instant definition.” – Sam, Senior Makeup Buyer
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Ole Henriksen
Peach Glaze 2% Niacinamide Cleanser, £14.00“Ole Henriksen’s Peach Glaze Niacinamide Cleanser is a must-try for anyone looking to cleanse and refine pores at the same time. While the 2% niacinamide won’t make your pores disappear entirely, it will help ensure they’re less visible. This is going to be a summer skincare staple for me.” - Rebecca, Skincare Buyer
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RMS Beauty
ReDimension Hydra Eyes Quartet, £47.00“If you’re looking for a seriously flattering eye palette, let me point you in the direction of RMS’ ReDimension Hydra Eyes Quartet in Wild Velvet. The cream and rose gold hues help to brighten your eyes effortlessly.” - Sam, Senior Makeup Buyer
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Living Proof
Style Refresh Mist, £15.00"Living Proof has come out with another hair hero you’re going to love! This super fine restyling mist is perfect a quick fix in-between washes – just spray it over dry hair to neutralise any odours and make your tresses look instantly refreshed, revived and kink free." – Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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