The Latest Products Our Buyers Have Fallen In Love With
The Best New Beauty Products For January 2026
Elemis
Pro-Collagen Cleansing Mousse, £48.00“I’m a die-hard fan of Elemis’ cleansing balm and have always followed it with a foaming face wash for the perfect double-cleanse routine. Now, I can keep the ritual in the family with the brand's new Cleansing Mousse, which transforms into the dreamiest, most hydrating lather.” - Rebecca, Skincare Buyer
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Ilia Beauty
Overglaze Hydrating Lip Gloss, £26.00“ILIA’s Overglaze Lip Gloss has such a sophisticated range of shades that are perfect for day or night. It gives an ultra-glossy shine and leaves your lips feeling smooth and moisturised.” - Sam, Senior Makeup Buyer
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AKT
The Deodorant Balm Sc.05 Columbia Road, £10.00“AKT’s deodorants have skin-loving, no-nasties ingredient lists, and were designed by West End performers to stop sweat patches. My favourite scent is the Amber and Tonka bean.” – Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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Kilian Paris
Her Majesty, £46.00“I’ve been on the lookout for a scent that truly feels special, and this one immediately caught my attention. The soft peach and rose notes are lifted with a hint of rum and grounded by a warm, woody base. It’s serene, considered and undoubtedly unforgettable.” – Abigail, Junior Buyer, Fragrance.
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Virtue
Refresh Purifying Leave-in Conditioner, £32.00“If you add just one product to your haircare routine, make it this leave-in conditioner. I originally picked it up for detangling, but I was amazed at how it completely transformed hair's shine and softness.” – Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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