How To Channel Wet Look Makeup AKA The New 'Clean'

How To Channel Wet Look Makeup AKA The New 'Clean'
We don’t use the phrase ‘clean beauty’ at Space NK anymore, it feels misleading and irrelevant, but TikTok’s #cleangirlmakeup has put it back on our radar with a completely different spin. The new ‘clean beauty’ has very little to do with sustainability (unless you opt for environmentally conscious brands and products when tapping into the trend); it’s all about achieving that fresh, dewy glow you get just after a shower.

“I think this desire for a clean, almost wet look is more of a smaller micro trend that will peak around the summer,” says Space NK’s Makeup Buyer, Julie Philip. “There’s quite a few lip glosses and oils coming through and liquid based makeup is proving popular, but this trend has definitely been helped along by TikTok. It’s wet look makeup, but with a more wearable feel to it.” Here are the makeup products to help you tap into #cleangirlmakeup…


Modern Radiance Concealer, £24.00

The first step to achieving the clean girl makeup look is keeping your base as light and dewy as possible. We recommend employing Jamie Genevieve’s trick of mixing VIEVE’s Modern Radiance Concealer with VIEVE Skin Dew, £10.00 to conceal any blemishes and unevenness while also dialling up your radiance. Use the mix where your skin needs it rather than all over.


Rose Inc

Brow Renew Enriched Tinted Shaping Gel, £21.00

Brushed up brows are the ultimate #cleangirlmakeup accessory. Opt for a tinted gel, like Rose Inc Brow Renew Enriched Tinted Shaping Gel, to help fill in any sparse patches and fix your brows in place.


Milk Makeup

Highlighter, £22.00

Of course, there’s at least one Milk Makeup product in our clean girl makeup edit, the brand’s lightweight, cream-based formulas lend themselves perfectly to this trend. We’ve been using the Highlighter in Flash to add some subtle definition to our cheek and brow bones, as well as around our hairline.



High Shine Gloss, £18.00

The beauty of 19/99’s High Shine Gloss is that it can be worn alone along your cheekbones, lips or eyelids, or layered on top of colour to offer a glossy finish. We like to use this across our eyes and the very tops of our cheekbones for a wet look finish.



Wet Lip Oil Gloss, £20.00

Finish your look with a slick of Kosas Wet Lip Oil Gloss, which has a cult-like following thanks to multitasking formula. Packed full of hyaluronic acid, peptides, avocado oil and shea butter, you might think this is more treatment than traditional gloss, but then you see the high gloss finish. Unbuttoned, a warm blush, is our current favourite shade, but as we move into summer we’ll definitely be experimenting with the punchy red tone of Jaws.


Read More

The Best Foundations for All Skin Types
How To Tap Into The Goth Girl Trend
The Best Highlighters For Every Skin Tone
The TikTok Makeup Trends To Recreate
Why You Should Use A Tubing Mascara
Posted: Monday, 13 March 2023

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