Jess Hunt On Her Desert Island REFY Product
The REFY Blueprint
"REFY was created to cut through an overwhelming beauty market and offer our community the products they were really looking for, simplified, innovative, and effective. Our ethos is rooted in simplicity, inclusivity, and confidence. Every product is designed to suit all skin tones and types, with world-first formulas that are always vegan, cruelty-free, and fragrance-free and Leaping Bunny Certified. When someone picks up a REFY product, I want them to feel confident, empowered, and part of something bigger, a community that values self-expression and living life without complication."
"If REFY had its own Pinterest board, it would be a blend of minimalism, neutral tones, and real textures that feel effortless and authentic. Think dewy skin, natural light, and a palette of creamy neutrals. Everything that embodies the REFY lifestyle: elevated, confident, and understated."
The Brow Revolution
REFY first launched in 2020 with its hero product: Brow Sculpt - a one-and-done solution to Jess's extensive brow routine. Built out over WhatsApp and brought to life in just three months, the product sold out in under six weeks with a waitlist of over 100,000 people.
Refy
Brow Sculpt, £20.00"When Jenna and I first met, we were talking about how complicated my brow routine was. I was using three different products and two brushes just to get my desired look. We wanted to simplify that process and create something that truly worked for everyone. That's how Brow Sculpt was born, a world-first product designed to hold your brows in place, with all the tools you need to create any brow style you like."
SHOP NOW
"REFY has evolved naturally, expanding into categories that feel authentic to us and our community. Every product we’ve launched has been developed with the same mindset: simplicity, innovation, and enhancing your natural beauty. We want to make sure every REFY product is the best it can be and remains your go-to, even if that means taking over two years to develop, or remastering existing products to simplify them even further.
Jess Hunt's Top Beauty Tip
The one transforming makeup tip I swear by is less is more. Focus on enhancing your natural features rather than covering them.
Jess On Her Desert Island REFY Product
It has to be the Glow and Sculpt Primer. It's perfect for no-makeup days but also the ideal base. It gives your skin the most incredible glow and, as a skincare-makeup hybrid, it's packed with powerful ingredients that leave your skin looking and feeling amazing.
The REFY Routine
For an every day look, I use Glow and Sculpt Primer, Brow Tint and Clear Lip Gloss!"
On Launching REFY at Space NK
We chose Space NK as a home for REFY because it's a natural fit, both brands share a commitment to innovation, quality, and delivering an elevated customer experience. Space NK has built a reputation for curating the most forward-thinking beauty brands, and REFY's modern, minimal approach to beauty aligns perfectly with that vision. This partnership allows us to connect with customers through a platform that values community, education, and experience as much as we do. Together, we're able to offer something that feels both aspirational and accessible, bringing the best of REFY to a wider audience in an environment that truly complements our brand.
This or That with Jess Hunt
Lips or brows? "Brows!"
Powder or cream? "Cream!"
Early morning shoot or late night launch? "Early Morning Shoot!"
Glitter or gloss? "I can see Glitter having a real moment this season!"
Explore the world of REFY
With high-performance makeup and skincare formulas and innovative built-in applicators that do the work for you, REFY's lineup is made for on-the-go lifestyles.
