We Asked Our Female Founders What Their Morning Mantra Is

Female founders' favourite beauty products | Space NK
To celebrate International Women's Day 2024, we wanted to throw the spotlight on some of our favourite female founders. Rather than promoting their own brands, the likes of Skin Rocks founder Caroline Hirons and Rose Inc's founder Rosie Huntington-Whiteley have chosen their go-to products from other female founded brands. Alongside championing other women, these female founders have also shared their morning mantra.


Summer Fridays

Lip Butter Balm, £23.00

Female founder: Caroline Hirons, founder of Skin Rocks

On her favourite product: “It feels great and works a treat. I especially love the mint version.”

Caroline’s morning mantra: “Get up! (Simple but profoundly beneficial).”


Rare Beauty

Perfect Strokes Universal Volumizing Mascara, £11.00

Female founder: Eva Alexandridis, co-founder of 111Skin

On her favourite product: “To me, it’s more than just a mascara, t's a symbol of empowerment every morning. This mascara lifts, lengthens and adds volume, it's more than makeup — it's a declaration of strength, confidence, and the unwavering power of femininity.”

Eva’s morning mantra: “Love what you have, and you will have everything you need.”


Rose Inc

Satin Lipcolour Rich Refillable Lipstick, £24.00

Female founder: Emma Lewisham, founder of Emma Lewisham

On her favourite product: Rose Inc’s lipstick is really nourishing, and I love that it is refillable. It’s so important to me to support other beauty businesses that are values aligned and champion circular beauty. My go-to shade is Persuasive.

Emma’s morning mantra: “It is not the critic who counts… The credit belongs to the man who is actually in the arena… who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly.” – Theodore Roosevelt



Buff Body Exfoliator, £35.25

Female founder: Arabella Preston, co-founder of Votary

On her favourite product: “I use this luxurious exfoliator in the shower in the morning to soften my skin and leave it primed for Body Oil. The scent is both invigorating and grounding and sets me up beautifully for the day ahead.”

Arabella’s morning mantra: “Good skin, good mood, good day!”



Beauty Elixir, £18.00

Female founder: Liha Okunniwa, co-founder of Liha

On her favourite product: “I love to spray this all over my face and neck as a hydrating toner but also an aura cleanse whilst I am saying my morning affirmations. This has been a staple in my routine since I worked in the Richmond store with Caroline Hirons as my boss in 2000!”

Liha’s morning mantra: “My crops are growing. I am flourishing. Life is sweet.”



Rub Solid Balm, £32.00

Female founder: Sarah Chapman, founder of Sarah Chapman

On her favourite product: “Mirror Water’s Rub Solid Balm is my go-to for any dry areas. It’s deliciously rich in shea butter, but it doesn’t feel heavy or greasy; plus, it has a wholesome, delicate spa-like scent that’s good for the mind.”

Sarah’s morning mantra: “Don’t let yesterday take up too much of today.”


By Terry

Mascara Terrybly, £37.00

Female founder: Maryam Zamani, founder of MZ Skin

On her favourite product: “This lash-lengthening mascara is a staple in my makeup bag.”

Maryam’s morning mantra: “Give without remembering, receive without forgetting.”


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