These Are The Products Our Buyers Are Crushing On Right Now
Best New Products For April 2026
Omorovicza
Acid Milk, £85.00"Acids are one of the easiest ways to transform your skin, and this formula makes it effortless. It uses four different acids to smooth texture and boost radiance and is balanced with replenishing ceramides and hydrators to keep skin feeling balanced and nourished." - Rebecca, Skincare Buyer
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By Terry
Tea to Tan Golden Glow, N/A"A liquid bronzer is a perfect addition to your summer rotation for adding instant warmth, and By Terry’s Tea To Tan has always been my favourite. But this latest interpretation goes one step further to illuminate the complexion with a serum-like skincare formula." - Sam, Senior Makeup Buyer
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D.S. & DURGA
Debaser in Bloom, £155.00"I am a huge fan of D. S & Durga's iconic Debesar scent, so I was delighted when this fruity-floral interpretation came out in time for spring. It has that same addictive depth with sunshine notes of rosemary, fig, coconut and raspberry." – Abigail, Junior Buyer, Fragrance.
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Living Proof
Style Refresh Mist, £27.00"Living Proof has come out with another hair hero you’re going to love! This super fine restyling mist is perfect a quick fix in-between washes – just spray it over dry hair to neutralise any odours and make your tresses look instantly refreshed, revived and kink free." – Yasmin, Assistant Hair, Sun, Bath & Body Buyer
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This Works
Skin Deep Shimmer Serum, £28.00"You can always rely on This Works for top-to-toe solutions, and this new formula delivers a gorgeous all-over glow. It’s enriched with vitamin E and antioxidant-rich extracts for renewal, hydration and suppleness, and 24-carat gold for a luxurious dose of shimmer and shine. I’m obsessed!" – Aanya, Assistant of Hair, Sun, Bath & Body
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Drunk Elephant
C-Firma Fresh Day Serum, £71.00"A good vitamin C serum is a non-negotiable for me, especially in summer, as it pairs so well alongside SPF. This one really delivers. It brightens, smooths and just makes my skin look healthier overall." – Caitlin, Category Assistant Skincare
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