If you’re looking for a haircare brand that really works, it doesn’t get much better than US-export Virtue. The brand has harnessed a unique and ethically-sourced keratin protein to really help repair and nourish hair. With shampoos, conditioners and targeted treatments, each product is dedicated to helping you achieve your best-ever hair. Here are five of our favourites…
Virtue Healing Oil
With a blend of nourishing oils and vitamins, this silky oil is ideal for hair that’s been chemically treated, frazzled by straighteners and curling tongs, or just in need of some TLC. It’s packed with the brand’s signature Alpha Keratin 60ku, a unique keratin that restores strength and resilience to damaged hair. Work a tiny amount through damp hair before drying.
Virtue Recovery Shampoo
A great way to rebuild your hair and smooth away any signs of damage, this shampoo helps to bond together strands by filling in tears and breaks. Expect a fresher look with added vibrancy after just one wash.
Virtue Recovery Conditioner
Bring back silky softness to dry and damaged locks with this nourishing treatment which is packed with plant-sourced ingredients including pea protein and hydrolysed quinoa. You’re hair will look and feel hydrated, stronger and more resilient.
Virtue Restorative Treatment Mask
To really rescue stressed-out strands, try this deeply hydrating treatment mask which helps to boost moisture, repair damage and even protect against future damage from both heat and environmental aggressors. Leave on damp, shampooed hair for 10-15 minutes or even try sleeping in it.
Virtue Refresh Purifying Leave-in Conditioner
This lightweight mist not only helps to detangle locks but it also boasts a reparative formula of keratin and other amino acids to help add shine, eliminate frizz and flyaways, minimise damage and boost overall hair health. The sweet scent of lemon and orange is a nice touch too…