What is K-Beauty?

What is K-Beauty?

Originally, Korean beauty was a blanket term for all beauty products made in South Korea. Over the past decade though, it’s not just Korean skincare products that have become hugely popular, but the Korean approach to beauty. Shaped by age-old rituals the Korean approach encourages you to slow down and find a mindful moment. With overnight face masks, skin transforming tonics and toners, and more daily additions, K-beauty follows an extensive 10-step skincare routine to achieve glowing and plump skin. From holistic skincare by Then I Met You to makeup-skincare hybrids from Erborian, K-beauty brands prioritise hydration and skin barrier health using innovative Korean skincare ingredients like plant based centella asiatica, snail mucin, and green tea blended with powerhouse ingredients we all know and love including ceramides and milk.

Why is K-beauty So Good?

Over the past few years, a lot of us have gone heavy on potent ingredients such as BHAs and retinol, which provide incredible results, but are more about treating skin concerns. With the focus on repairing and strengthening your skin barrier, Korean skincare tends to focus on prevention, nurturing long-term skin health with hydration and barrier support at each step. How do they do it? With their next-generation ingredients. Formulated barrier boosters like Korean fermented ingredients, moisture retaining ceramides, hyaluronic acid and honey, all working to gift that dewy glow.

Who is K-beauty For?

Glass skin is for everyone’s taking, and all skin types can nurture long-term skin health. Due to the hydrating, barrier-boosting principles, K-beauty routines naturally lend themselves to those who have dry and sensitive skin, including rosacea. If you’ve been a little too heavy-handed with your retinol serums or other actives, it’s a failsafe skincare routine to follow to help soothe and repair skin. It goes without saying that if you enjoy taking a more ritualistic approach to your morning and evening routines, the K-beauty method will be right up your street.

Our Favourite K-beauty Products

Our Final Thoughts on K-beauty

K-beauty is for you if you’re a skincare aficionado and love a multi-step routine. It is also a great approach to take inspiration from if you’re looking to increase your skin’s hydration levels as the products are super nourishing and focus on strengthening your skin barrier to lock-in moisture. What we love most about the K-beauty method is that you can personalise it and make the approach work for your skin.