IN FOCUS

We explore the latest beauty trends and skincare ingredients with some help from the experts.

410 Articles

IN FOCUS

Forget #BeastMode, Here’s How To Make Your Fragrance Last

Extra strength perfumes aren’t your only option…​

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How AI Is Elevating Your Scent-story Experience​

AI is changing the world of beauty and this is how it's being used in the fragrance industry

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Take Note, These Are The Biggest Fragrance Trends Of 2025

We reveal the biggest fragrance trends taking over in 2025

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What is Skin Longevity?

Skincare longevity is the next big thing in skin for 2025 and this is exactly why you need to know about the ageing well skincare trend

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How To Rescue Over-Washed, Dry Hands

Soothe over-washed and dry hands with these top tips

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How To Find Your Perfect Red Lipstick

Take on this timeless look with tips and tricks to help you find your perfect hue…

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Beauty Hacks For Quick Day-To-Night Transformations

See our top tips for those desk to disco days...

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Do You Need To Switch Up Your Skincare for Autumn?

Read our experts tips

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4 Autumn Makeup Trends To Tap Into Right Now

Expect these to be huge for autumn

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Lip Balm Vs Lip Oil: Which Is Better For You?

We weigh in on the ultimate beauty battle

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Everything You Need To Know About Peptides for Skin

We decode the ingredient everyone's talking about

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How To Add Vitamin C Into Your Skincare Routine

Our complete guide

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The Conscious Fragrances To Add To Your Scent Collection

Here's our shoppable guide

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The Difference Between AHAs and BHAs Explained

Plus, the products we recommend for both

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Lip Plumping Products Are Trending, But Do They Actually Work?

We delve into the topic...

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How to Buy Fragrance Online When You Can’t Smell It

Read the ultimate guide

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The Top Skin Plumping Ingredients To Know About

We've spoken to the experts...

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How To Get Rid Of Blemishes

Here's our complete guide

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How to calm and reduce redness

Everything you need to know to know to reduce inflammation and soothe irritated skin

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How To Use Vitamin C And Retinol Together

Here's everything you need to know...

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Three ShowerTok Trends To Tap Into Right Now

Including the best products to help you...

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What Are The Strawberry Girl and Tomato Girl Makeup Trends?

And why is TikTok obsessed with fruit-inspired looks?

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How To Tap Into TikTok's Latte Makeup Trend

Here's how to create the look

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What Is Mascara Cocktailing?

We delve into TikTok's favourite new makeup trend

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Mineral vs Chemical: What's The Best SPF For You?

We decode the two types of sunscreen

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How To Give Yourself A Facial Massage

Including expert tips from FaceGym

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How To Shape Your Brows Like A Pro

We've answered all your brow questions

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The 'Everything Shower' Trend Explained

TikTok says relax...

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How To Reapply Sunscreen Over Your Makeup (Without Ruining It!)

We've got all the tips

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How To Fix Fake Tan Mishaps Fast

Your fake tan cheat sheet

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Bronzing vs Contouring: What's The Difference?

And which one is best for you?

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3 Volumising Hair Tricks From Jonathan Van Ness

The A-list hairstylist shares his top tips

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3 Steps To Dial Up Your Glow For Spring

You can thank us later

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What Is Skin Cycling And Should You Be Doing It?

All is revealed here...

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What is Skin Flooding And Should You Be Doing It?

We explore TikTok's newest skincare trend

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What Is Hair Slugging?

Everyone’s doing it, but should you?

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