11 Beauty Buys Trending On TikTok

11 Beauty Buys Trending On TikTok
There’s no telling what beauty products will take TikTok by storm next. It could be one of the most anticipated launches of the year, or a product that has been sitting quietly on the shelf for months. We’ve whittled down some of the most viral TikTok buys to have on your radar - and believe us, the hype is well justified.
01

Olaplex

No.7 Bonding Oil, £28.00

The Universally Loved Hair Oil
Hair oil is a Marmite product, you either love it and use it religiously or you avoid it at all costs out of fear that it’ll zap any volume. You need not be apprehensive about Olaplex No.7 Bonding Oil; it’s one of the most lightweight we’ve tried. Despite this, it still infuses hair with a healthy amount of hydration and shine. True to Olaplex’s bond repairing nature, the formula works on a molecular level to repair broken hair bonds for stronger, healthier hair, which is why it’s all over your TikTok right now.

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02

Sol de Janeiro

Brazilian Crush Hair and Body Mist, £32.00

The Summer Spritzer
Sol de Janeiro Brazilian Crush Mist has been giving off all the summer feels TikTokers need. Striking the perfect balance between deliciously sweet (caramel and vanilla notes) and sultry warmth (nutty almond and warm sandalwood), a couple of spritzes of this mist will transport you straight to the beach.

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03

Isle of Paradise

Self-Tanning Water Refill, £15.95

The Feel-Good Self-Tan
Isle of Paradise’s bestselling Self-Tanning Water now comes in a refill pouch, and TikTokers are very happy about it. And rightly so: one pouch uses 81% less plastic than repurchasing a new bottle, and it’s cheaper, too. You can still choose your correct shade.

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04

Paula's Choice

Skin Perfecting 2% BHA Liquid Exfoliant, £11.00

The Blackhead Banisher
The hype surrounding Paula’s Choice 2% BHA Liquid Exfoliant is showing no signs of slowing down any time soon. This salicylic exfoliator is a true workhorse: it’ll treat blackheads and congestion, and remove dead skin cells for a brighter, clearer complexion.

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05

Charlotte Tilbury

Airbrush Flawless Finish Powder, £36.00

The Featherlight Finishing Power
Charlotte Tilbury Airbrush Flawless Finish Powder has a micro-fine and velvety texture, so it won’t settle into any fine lines. It contains a small amount of almond oil too, to hydrate whilst mattifying - a rare occurrence in the world of powders. It’s no surprise TikTokers love it.

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06

Anastasia Beverly Hills

Brow Freeze - Extreme Hold Laminated-Look Sculpting Wax, £23.00

The Brow Fixer
Whatever your brow type (sparse? full? somewhere in between?), Anastasia Beverly Hills Brow Freeze should be in your armoury. The clear, stiff gel is designed to be combed through your brow for a fuller, naturally defined finish. One to consider, especially if you’re late to your brow appointment…

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07

The Ordinary

AHA 30% + BHA 2% Peeling Solution, £6.30

The Glow-Enhancing Treatment
Seeking a serious glow? This scarlet red mask is where to start. With a supercharged blend of salicylic acid to decongest and AHA’s to exfoliate, you’ll notice brighter, more even skin from the first use. It also contains vitamin b5 to offset any dehydration.

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08

Caudalie

Beauty Elixir, £8.40

The Skincare Staple
Caudalie Beauty Elixir has been a favourite on TikTok for a while now and you’ll find plenty of content praising its versatility. You can use this mist in a whole host of ways: `think a quick moisture hit; a setting spray, or a radiance booster.

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09

Briogeo

Don't Despair, Repair! Deep Conditioning Mask, £15.00

The Hydrating Hair Mask
One application of Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask will create a marked difference: think bouncier, softer and shinier hair. But unlike most of its counterparts, this mask becomes more effective with repeated use. Breakage can be reduced by up to 75% when used regularly, creating stronger hair over time.

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10

The Ordinary

Multi-Peptide Serum for Hair Density, £15.80

The Hair Booster
Skincare isn’t the only thing The Ordinary has nailed in recent years, it’s also pretty good at haircare as TikTok has discovered. The Multi-Peptide Serum for Hair Density contains a cocktail of strengthening natural extracts, peptides and caffeine are designed to be applied to the scalp to create the optimum environment for hair growth. Apply to a clean scalp and massage in; there’s no need to rinse out.

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11

Charlotte Tilbury

Airbrush Flawless Setting Spray, £15.00

The Multitasking Mist
This isn’t just a glorified face mist, Charlotte Tilbury’s Airbrush Flawless Setting Spray contains a ‘film former’ technology, which acts as a barrier to protect makeup from melting or moving. Drier skin types can also spritz liberally throughout the day: it contains aloe vera and green tea to calm and soothe.

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Posted: Wednesday, 18 August 2021

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